Lana Del Rey performed a private concert for high street giant H&M in New York City on Wednesday night (September 19, 2012). The “National Anthem” songstress attended the party to celebrate her H&M Fall 2012 launch after the brand uploaded the full and HD commercial for their collection featuring Lana singing the 50s classic “Blue Velvet” on the same day. Miss Del Rey hit the gig held at the Wooly, an intimate speakeasy tucked within Manhattan's Woolworth building, looking stunning in an all black outfit. With her nails painted red, Lana Del Rey opted an H&M Black tuxedo evening jacket and a Bespoke leg-revealing black dress with flowing sheer panels at the front and back. Fashion fan Lana Del Rey teamed her outfit with towering sandals and the very large diamond ring she rocked on her left ring finger for the occasion.The pouty songbird completed her look with her hair in a fifties-style beehive inspired coif, false eyelashes and dark liquid eyeliner.
Lana Del Rey shows off her slender legs at H&M concert in New York City on Wednesday night (September 19, 2012). The sensuous songstress performs at the party held at the Wooly, which is an ideal anachronistic hub with its menu of spirited libations and smoky decor, blaring post-war-era music.
The 26-year-old ingenue looks pretty beautiful with her brand new barnet of deep brown long glossy locks. She sings “Blue Velvet,” which is being used as the soundtrack to the ad campaign before launching into “I Sing the Body Electric,” a song from her upcoming album in celebration of her H&M Fall 2012 launch.
Miss Del Rey, the daughter of a domain-name mogul, is now the face of clothing giant H&M. The star first started performing in New York clubs at the age of eighteen before signing her first recording contract with 5 Point Records and signing to Stranger Records to release her debut single “Video Games” in June 2011.
The “Born to die” singer and songwriter appears at the party in an all black outfit. Her full commercial for H&M Fall 2012 collection was released on Wednesday (September 19, 2012) in which she croons Bobby Vinton's 1963 dewy-eyed prom song “Blue Velvet” while donning leggings and a pink angora sweater in front of waxen audiences who dab their eyes with hankies.
Under blue stage lights, Lana Del Rey takes a mic and sings alongside a live band in front of the well-heeled crowd at the intimate venue as part of her role as H&M's poster girl.